Phudu
Phudu is a sans-serif display typeface inspired by Vietnamese hand-lettering billboards in the old days, that supports a wide range of languages. As a new way to achieve variable font, the lighter Phudu gets, the extended it becomes, for people to read it easier compared to other lightweight narrow typefaces.
*An open-source project on Google Fonts, so yes it's free!
In my exploration of typeface design, I've often considered what constitutes a Vietnamese typeface. Historically, Vietnamese lettering on store billboards featured adaptations of Latin typefaces, primarily in all-caps sans-serif fonts for store names and descriptions. To create a new, accessible typeface, I blended elements from these traditional designs, aiming not just to revive them but to modernize them while retaining their Vietnamese essence.
I named the typeface Phudu (phục dựng), meaning "revival" in Vietnamese. Interestingly, it can also be read as "phù du," meaning ephemeral, emphasizing the contrast between timelessness and transience.
Sources collected online from Lưu Chữ, VnExpress, Flickr, ... Really sorry about the details, it's been so long :(
Selected Works
ThowRetail Typeface
HơnTypography & Type Design
Hanoi GroteskCustomized Typeface
Tired CityBespoke Typeface
LavisheRetail Typeface
InoSansBespoke Typeface
CelanoBespoke Typeface
LoesRetail Typeface
MayonakaBespoke Typeface
Random DisplayChallenge & Free Font
#0L Eng1I2hBespoke Typeface
Nhất HươngBespoke Typeface
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