A chill Vietnamese Graphic-turned-Type Designer sharing his works and passion.

Services

• Custom Typefaces
• Vietnamese Diacritics Support
• Lettering/Logotype

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The typefaces are currently W.I.P, but feel free to license it! You'll get all future updates for free.

Info

I’m not a researcher, though I love digging into things—that’s where ideas usually start.

I’m not a collector either, but I can’t help keeping old stamps, books, specimens, and tags around for inspiration.

I'm not a calligrapher, though I love drawing calligraphic forms.

I’m sometimes a typographer, and I love playing around with it.

I’m a graphic-turned-type designer based in Hanoi, Vietnam. I love crafting letterforms that sit somewhere between precision and emotion—making functional design feel a little more poetic. My work has earned recognition from the Type Directors Club, D&AD, It's Nice That, Creative Boom, Behance, and more.

By day, I’m at @B&A Design Agency. But by night, I’m all alone geeking out over letters.

Tue, Dec 02, 202506:39:05 AM

Celano Sans

A bespoke typeface for Celano, a premium Vietnamese ice-cream brand, as part of their 2024 redesign. The concept was to create a font that was playful and youthful for a modern audience while incorporating Vietnamese nostalgia.

2024, Custom Typeface, Bloom Creative, Celano

After digging through old images, we realized how well the Foire de Hanoi aesthetic aligned with the typeface concept. At the time, Art Deco had a significant influence on Vietnamese signage and typography. We explored these reference shapes further, infusing each glyph with as much joy and playfulness as possible.

The design approach focused on embracing the diversity of individual letters rather than aiming for uniformity. We then expanded the typeface into 6 styles, including Italic, to accommodate a range of applications.

Some photos I snapped while buying Celano at the nearby supermarket 🫢

Credits

Design Studio: Bloom Creative
Art Director: Kuro
Project Manager: Lana

©2025 Dương Trần. All rights reserved. This site might shift anytime—blame it on my love for design.