A chill Vietnamese Graphic-turned-Type Designer sharing his works and passion.
Celano Sans
A bespoke typeface for Celano, a premium Vietnamese ice-cream brand, as part of their 2024 redesign. The concept was to create a font that was playful and youthful for a modern audience while incorporating Vietnamese nostalgia.
2024, Custom Typeface, Bloom Creative, Celano
After digging through old images, we realized how well the Foire de Hanoi aesthetic aligned with the typeface concept. At the time, Art Deco had a significant influence on Vietnamese signage and typography. We explored these reference shapes further, infusing each glyph with as much joy and playfulness as possible.
The design approach focused on embracing the diversity of individual letters rather than aiming for uniformity. We then expanded the typeface into 6 styles, including Italic, to accommodate a range of applications.
Some photos I snapped while buying Celano at the nearby supermarket 🫢
Credits
Design Studio: Bloom Creative
Art Director: Kuro
Project Manager: Lana
Related Case Studies
©2025 Dương Trần. All rights reserved. This site might shift anytime—blame it on my love for design.












