Celano

🍦 2024 - Bespoke Typeface - Bloom Creative🍦 2024 - Bespoke Typeface - Bloom Creative🍦 2024 - Bespoke Typeface - Bloom Creative
Commissioned by Bloom Creative to design a bespoke typeface for Celano, a premier childhood ice-cream brand in Vietnam.
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The typeface was launched as part of the brand's major redesign under the direction of Bloom Creative. As the brand transitioned to appeal to a younger audience, the goal was to make the typeface - serving as the brand's main voice - feel playful and youthful while preserving a sense of Vietnamese nostalgia to honor the brand's origins.

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After digging through old images, we realized how well the Foire de Hanoi aesthetic aligned with the typeface concept. At the time, Art Deco had a significant influence on Vietnamese signage and typography. We explored these reference shapes further, infusing each glyph with as much joy and playfulness as possible.

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The design approach focused on embracing the diversity of individual letters rather than aiming for uniformity. We then expanded the typeface into 6 styles, including Italic, to accommodate a range of applications.

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Some photos I snapped while buying Celano at the nearby supermarket 🫢

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Credits

Design Studio: Bloom Creative
Art Director: Kuro
Project Manager: Lana

Interested in a chat? 👉📮 hi@dgtran.com

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