Mayonaka
🍣 2023 - Bespoke Typeface - GM Creative🍣 2023 - Bespoke Typeface - GM Creative🍣 2023 - Bespoke Typeface - GM Creative
GM Creative slid into my messages asking for my phone number—and the next thing I know, they’re commissioning a typeface for Mayonaka, a Japanese restaurant. Didn’t see that coming!
Photo from Kênh 14
We took the logo as our starting point to develop a custom display typeface. Inspired by the concept of day and night, we played around with round contours and square counters to capture that old-school street LED signs, buzzing with life. And the diacritics? We gave them a vintage twist to keep that old-world charm alive.
The result? A typeface that glows with character—just like the buzz of a late-night stroll through the city.
These are just the teasing, let's check the full showcase and credits from G M Creative below 👇