Mayonaka

GM Creative slid into my messages asking for my phone number—and the next thing I know, they’re commissioning a typeface for Mayonaka, a Japanese restaurant. Didn’t see that coming!

Photo from Kênh 14

We took the logo as our starting point to develop a custom display typeface. Inspired by the concept of day and night, we played around with round contours and square counters to capture that old-school street LED signs, buzzing with life. And the diacritics? We gave them a vintage twist to keep that old-world charm alive.

The result? A typeface that glows with character—just like the buzz of a late-night stroll through the city.

These are just the teasing, let's check the full showcase and credits from G M Creative below 👇

Uh oh~ That's the end of the page.

Interested in a chat?
→ hi@dgtran.com

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